Popeyes
Popeyes Pickle Menu Drops In-Game
62.1M+ Total Impressions
23.2M+ Engagements
3M+ Organic Views
Gallery
Objective
Drive awareness and trial for Popeyes’ All-Pickle Menu by identifying and activating a high-intent audience of pickle enthusiasts through culturally relevant, behavior-based engagement in Fortnite.
Activation
- Built and launched a 1:1 Popeyes restaurant inside one of the highest-trafficked areas in Fortnite, the lobby of our game Murder Mystery
- Deployed in-world storytelling, including pickle-themed riddles and clues throughout the space
- Implemented a social redemption mechanic requiring players to share proof on X to unlock IRL Popeyes food vouchers
- Distributed real-world rewards (All-Pickle Menu items) to qualified participants
- Activated the most popular Fortnite creators to drive traffic and showcase the experience
Results
- 62.1M+ Total Impressions
- 23.2M+ Popeyes Pickle-Menu Back Blings worn
- 429,000+ players visited the activation
- 621,000+ minutes spent wearing Popeyes Pickle-Menu Back Blings
- 3M+ Organic Shortform Views
- Community-led petition to bring back Popeyes