Crocs
Bringing Crocs Into Fortnite
29.5M+ Impressions
2.6M+ Croc Back Blings Worn
1.5M+ Minutes Played
Gallery
Objective
Drive cultural relevance and product adoption among Gen Z by launching the Fortnite x Crocs collaboration through a first-of-its-kind, character-led brand integration within Fortnite’s UGC ecosystem.
Activation
- Introduced Switchbbitz, an engageable intergalactic character designed to embody the Crocs brand and anchor the campaign narrative
- Developed a custom “Sports Mode” gameplay mechanic inspired by Crocs’ viral functionality, that gave players a limited-time speed boost to their character
- Enabled players to equip branded Crocs back bling in-game
Results
- 29.5M+ Impressions
- 2.6M+ Crocs Back Blings Worn
- 1,581,020 Minutes of Gameplay
- 1,191,714 Active Players Reached