Tetris
Brand Introduction & Mobile Traffic Driver
153.3M+ Tetrominos Climbed
108.2M+ Thumbnail Impressions
2.75M Back Blings Equipped
Gallery
Objective
Reintroduce the Tetris brand to a new generation by embedding it natively within Fortnite gameplay, driving sustained engagement and cross-platform traffic to the Tetris mobile app.
Activation
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Integrated Tetrimino blocks directly into the Color Climb core gameplay loop
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Developed unlockable Tetris-themed back bling for players to express brand affinity in-game
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Launched a $40K influencer-led tournament to drive awareness, competition, and social amplification
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A four-week activation supported by Epic Games promotion
Results
- 153,356,369 Tetrominos Climbed
- 108,221,933 Game Thumbnail Impressions
- 2,748,360 Tetris Back Blings equipped
- 8,022,400 Minutes Played