Puma & Man City
New Kit and Premier League Title Campaign
224.4M+ Total Impressions
5.4M+ Unique Players
257.4M+ Total Rounds Played
Gallery
Objective
Drive cultural relevance and global awareness for Manchester City’s 2024 home kit and Premier League title win by integrating the brand into one of Fortnite’s highest-trafficked experiences, Go Goated.
Activation
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Integrated Manchester City and Puma branding directly into Go Goated, one of Fortnite’s most-played UGC experiences
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Deployed in-game placements featuring the new 2024 home kit
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Aligned the activation with Manchester City’s Premier League title moment to capitalize on peak fan excitement and cultural relevance
Results
- 224,417,897 Total Impressions
- 5,414,176 Unique Players Reached
- 257,448,338 Total Rounds Played