Valentino Beauty

Objective

Drive awareness, engagement, and purchase intent for Valentino Beauty during Black Friday by embedding the brand within one of Fortnite’s most-popular experiences.

Activation

• Built a custom Valentino Beauty store inside Mall, one of our most popular Murder Mystery maps

• Created a prominent Born in Roma presence in the lobby

• Designed a competitive in-game quest where players raced to find three Born in Roma fragrance bottles

• Rewarded the first player to complete the quest with a 2x coin boost for one hour, incentivizing urgency and repeat play

• Developed three custom back blings inspired by Valentino’s Born in Roma fragrances, each featuring a first-of-its-kind aura effect reflecting the scent profile

• Executed a two-week live campaign to maximize reach and engagement during the Black Friday and holiday season

Results

• 5.2M+ minutes engaging with Valentino Beauty
• 93 seconds of engagement per player, per day
• 429K+ Players Entered the Store
• 249K+ Valentino Quest Completions