Epic Games
Fortnite Chapter 7 Launch Partnership
3M+ Unique Players
15M+ Total Plays
4M+ Organic Social Views
Objective
Hand-selected by Epic Games to support the launch of Fortnite Chapter 7, developing a bespoke experience inside our game Murder Mystery using official assets to drive early player engagement and adoption of new Chapter content.
Activation
- Designed and launched a Chapter 7–themed map within our popular game Murder Mystery, built entirely using official Chapter 7 assets
- Leveraged early access to new assets to create a launch-ready experience aligned with Chapter 7 rollout
- Ran a month-long live activation to onboard players into Chapter 7’s core themes and the broader Fortnite universe
- Hosted a $50K influencer tournament with top Fortnite creators
- Featured Chapter 7 key art in the game thumbnail to drive discovery
- Promoted in Fortnite Discover through an official Epic Games banner
Results
- 205k+ Daily Active Players
- 15M+ Total Plays
- 4M+ Organic Shortform Views