Vaseline

Objective

Drive awareness and player interaction for Vaseline’s gamer-focused sunscreen by embedding the product natively within high-traffic Fortnite experiences.

Activation

• Integrated Vaseline across Go Goated Zero Build and Heroes Go Goated, two of Fortnite’s most-played UGC experiences
• Deployed animated lobby placements and in-base billboards to maximize visibility and frequency
• Developed a branded “Screen Block” back bling, allowing players to equip Vaseline in-game and gain 2x health for enhanced protection
• Transformed Fortnite’s Storm Flip into “Screen Block,” a branded gameplay mechanic that brought Vaseline’s protection narrative directly into the player experience

Results

• 16,097,416 Impressions
• 329,415 Players Reached
• 9,525,681 Minutes Played
• 651,992 Branded Product Interactions (Back Bling + Product Activations)